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Saturday, March 25, 2017

Blog Niche Idea - A History Blog

If History intrigues you, if you are fascinated by ancient civilizations and their way of life, if the beauty of ruins captivates your imagination, then a blog on history would be ideal choice for you. 

Here are a few content ideas for your blog on History. 

1. Historical facts and trivia. 

2. The greatest archaeological discoveries of all time. 

3. Ancient civilizations and their way of life. 

4. Rulers and their legacy. 

5. Civilizations and their Gods. 

6. The rise and fall of empires. 

7. Significant events through the ages. 

8. Great minds and their contribution to different fields of study. 

9. Ancient trade routes. 

10.  Must visit historical places. 

11. The best books on history. 

12. The evolution of language. 

13. The evolution of religion. 

14. Warfare and the evolution of weaponry. 

15. Mysteries of the ancient world. 

16. The best Museums across the world. 

17. The history of Money. 

18. Explorers and their adventures. 

Thanks for your time. 

5 Killer Niche Ideas For Your Next Blog

A blog's niche is the broad "subject" line to which it caters. In this post I will be sharing with you 5 Killer Niche Ideas for your next Blogging Adventure.

Note that, it is a fact that some of the more popular Blog Niches' are so saturated (in terms of competition) that it may take years for a new blog to gain recognition and craft a place for itself in the given niche. 

However, if you are not willing to wait so long and want to see quick results in terms of higher rankings and reputation (and the resulting gains) in a given niche, its important that you choose a Niche for your next blogging project where the competition is less intense. 

Therefore while creating this list, I have included a few niche ideas where the competition is still less intense. 

Lets get started with our blog niche ideas....

1. Niche Idea: Fitness Blog

With half the world fitness crazed, the fitness niche could present a wealth of opportunities for the opportunistic blogger.

Possible content ideas for the 'fitness' niche

A. Tips and advice on staying fit.
B. Exercises for staying fit (and the right way to exercise)
C. Constituents of a healthy diet
D. Work life balance and importance of stress free living.

2. Niche Idea: Hockey Blog [Low Competition]

What about a sports blog dedicated to the game of Hockey? Sounds interesting, doesn't it. This is one niche which is relatively unexplored and therefore much easier for you to rank high when compared with some of the more popular sports niches. So if you are game for Hockey, this could well turn out to be the right niche for you.

Possible content ideas for the 'Hockey' niche

A. Latest news, scores and updates from the world of hockey.
B. Facts, trivia and quiz.
C. Player profiles
D. Commentaries on and analysis of the different aspects of the game.
E. Revisiting great games from the past.  

3. Niche Idea: Pet and Pet Care Blog

Topics revolving around pet and pet care, could be a great choice for your next blog project. Considering the number of people around the world who love and own pets, the pet and pet care niche with its potentially huge audience could propel your blog to success.

Possible content ideas for the 'pet and pet care niche' niche

A. Pet care tips and advise.
B. Behavioral issues with pets and how to deal with them.
C. Tips on finding the right pet.
D. Inspirational stories on how pets have helped owners battle issues like depression or saved their lives.
E. Photo posts featuring your readers with their pets.

4. Niche Idea: Gardening Blog [Moderately Low Competition]

Help other people create their very own backyard garden with a blog dedicated to gardening. 

Here are a few content ideas for your 'gardening' blog. 

A. Gardening tips and advice.
B. Information on plant species (origin, suitable climate etc)
C. How to create and maintain your very own Greenhouse. 

5. Niche idea: History Blog [Low Competition]

History is one subject liked by many and a blog dedicated to history is bound to have many takers. Again competition in this sphere is low and therefore a lot easier for you to establish your authority and grow your readership. 

Possible content ideas for the 'History' niche

A. Historical facts and trivia.
B. Significant events through the ages.
C. Rulers and their legacy. 
D. Ancient civilizations and their way of living.
D. Great minds and their contribution to different field of study.

Thanks for reading.

Saturday, March 18, 2017

How To Launch Your First Ever Marketing Campaign? [Case Study]

" How should you launch your first ever marketing campaign and how to make it a roaring success" – Real Case Study



Becoming an entrepreneur and starting your first business can be a daunting prospect. Depending upon your industry and your previous background, trying to get a great ‘Return Of Investment’ (ROI) on your first marketing campaign; having what they call, a shoestring budget, can be particularly nerve racking, but even the most currently successful entrepreneurs have started with a similar budget.

Everything is always product/service dependent and there is not one option that suits all of your market while equating to a simple solution. Your business’ margins, niche and geographical scale will play a huge part in determining where you will position your first paid advertisement campaign. For the purpose of this article, I will share exactly what my company did to achieve a ROI of over 1000% on money spent on our first marketing campaign. I will also show you how you could replicate this strategy within your own business.

In addition to this, just because you find the right place to advertise, this does not mean it will be an instant success. You need to be offering a service or product that has unique characteristics that differentiates in some way or other from your immediate competition. It is important to understand how you relay and follow up with your enquiries. All this play’s a fundamental role within your sales pipeline.


But first, some things to remember…


This is 2017, not 1999. Although I said that, there is no one solution to a marketing campaign that guarantees a substantial ROI on your advertising spend.

However, there are some advertisement streams that I recommend that you avoid, at least for your initial starting period.

Newspaper Articles

You might have a local business that you think would really benefit from getting some local exposure through your local newspaper. That seems pretty logical, right? Well, this may have worked in the mid 1990s, but we are in the digital age and you need to apply some contemporary logic. Marketing has evolved and you have to evolve with it. 

Firstly, how many people do you know that read the adverts within a newspaper, let alone actually pick up the phone and ring off the back of an advert within it.

The Guardian published an article in 2015 stating how “Newspapers have become the least popular medium for people to keep up to date with news and current affairs”. In fact, the article reiterated the decline of print media in the following words, “Ofcoms annual news consumption study found that 31% of the population read a printed newspaper”. This declined from 41% the previous year. These figures are evidence of print publications dwindling due to the accessibility of digital news platforms. 

Make sure to align with the current trends and avoid digressive markets.

Secondly, in an ideal scenario, you would want to record and measure the impact of a marketing campaign - this form of advertisement does not enable you to do this effectively. It can be very tricky for you to monitor an advert’s success when it is published in a newspaper.

Radio

Everyone knows the term “brand awareness” and radio does this more effectively than most forms of advertisement.

A study conducted in 1990 by two marketers called “Effects of Brand Awareness on choice for a common, repeat-purchase product”, found that the study presented empirical data suggesting that brand awareness has important effects on consumer choice. The article also said, “The data suggests that advertising targeted at increasing brand awareness may be effective in increasing choice probabilities”. However, you should consider that fact that brand awareness can be easily undercut by other factors such as price and affiliation. Take this into account before pooling all of your resources into transparent branding strategies.

I am assuming though that you don’t have an unlimited capital spend and as great as brand awareness sounds, it does not automatically generate a profit. In my opinion there are far smarter ways to spend your first your marketing budget.

Voucher Sites

This is a classic! I consistently see business’ owners deem this to be a great way to gain mass exposure without spending a single penny. This can have some merit, depending upon the type of business you are in. You might view this as an opportunity to entice people into finding out more about your business and re-selling later down the line - once they have sampled or bought your discounted product.

I understand this, but you are giving away a huge percentage of your gross profit by giving a discount to the consumer. And, this could severely impact your profitability. In fact, one recent study suggests that 2 out of every 3 small businesses that used coupon sites found them to be unprofitable. 

Voucher sites are for the benefit of two parties, not three. They benefit the consumer and the voucher site, resulting in you putting hard work to make the sale or provide the service; all for a negative return, so be warned! Remember turnover is not what makes business’ successful, margins do! 

Also, consider the type of consumers who frequent these sites. They are people who are always on the look out for a bargain and do not have any specific brand preferences. So do you think they are gong to continue using your product or service once the initial offer ends while pay more? Really? Of course not! You want customers who would value your products or services for what they are.

A few honorable mentions…..Posters, bottom of coffee cups, petrol station pumps. These are all bad places to start when trying to generate a great ROI. 


Questions you need to ask yourself……This is key…


You need to ask yourself these questions before putting any funds into advertisement. They will help you define a clear strategy from advert placement, so you understand what you are trying to relay as well as how that stands in relation to other similar products and services. 

Ask yourself: 

How can you measure the return of your investment?

How can you reach your specific target market?

How are you going to promote your brand?

Why should the consumer use your product or service over the competition?

What is you pricing structure in relation to your competitors?

What are the benefits of using your product or service?

Do you have a clear call to action on your advert?

Do you have urgency on what you are selling?

So we have talked about where not to advertise, but I have not yet shown you how I strategically advertised my company to obtain that coveted 1000% ROI? 

Well, I used multiple platforms and guess what, I applied a different technique to each platform as you need to understand people buy or expect to be sold to differently on alternative platforms. It is always a good idea to advertise on more than a singular platform, as you don’t want to put all your eggs in one basket. If that advertisement then goes wrong, then you have nothing to fall back on and as quick as your business started it will have an even quicker end.

I decided to advertise using Google Ads, Bing Ads and Pintrest, but I put the majority of my money into Facebook Ads, so I thought I would focus on this area so you can see what I did and how you can easily replicate this for your business.


Facebook Ad: The Campaign


I put 70% of my campaign money into Facebook Ads, and this is why…..

Facebook is extremely granule and allows you to calculate your exact return of investment. In addition you can easily split test on Facebook through multiple advert sets to identify which advert is getting the most user response and engagement with your target market. You can set your advert parameters to target people with particular buying behaviors, interests, geographical location, profession and much more. When you’re on a shoestring budget this is exactly what you want. You have little resource, but you want big results so make sure you make your adverts worth their while by directing them at the right people.

I also realized that only one of my competitors was utilizing this medium to reach the target market I was also targeting. However, I was confident due to advantageous benefits that my service offered. My service was more cost efficient so we could easily out-perform them in terms of sales.

All the questions I mentioned previously I had asked myself at some point in time, but I still required a hook. When it comes to advertising on social media you have to remember that people do not log on to social media to see your advert. They are there to engage with friends, family members and to scroll useful content and videos.

In fact a study by Stefan G Mcfmann, a professor of sociology at Boston University, found that social networking sites such as Facebook, “Give individuals three major capabilities: The ability to construct a public or semi-private profile, identify a list of other users with whom a connection is shared, and view and track connections made by individuals and others”. As a business you can utilize this.

When contemplating a Facebook Ad you do not want to make your advert stand out. Sounds bizarre right? Normally you here phrases like “stand out from the crowd”, but remember there is no crowd here, you need your advert to look like it is a part of their normal newsfeed, or else they will quickly scroll past it. In fact, Facebook adverts receive click through rates of 0.01% to 0.07%. The latter is considered as just above average. You are a small fish in a big pond and can expect to be eaten by other ‘big’ fish.

Furthermore, I noticed that my competitor was just blatantly selling to people, with the price on the first line of their advert. I decided to offer something for free instead to entice my target market. In the marketing world we call it ‘an irresistible bribe’. This freebie was not something of monetary value, to my back pocket anyway, it was a free, content rich toolkit and they could simply enter their details via a data capture form and receive the toolkit straight to their inbox in exchange for giving across their information, this is reciprocal marketing. You give, they give!

I created multiple adverts to see which one my target market liked the most. I changed the imagery, advert position, wording of the call to action and colour schemes to see what performed best. I created four adverts and after a few days I reported on the success of each advert and then kept the best performing one for the rest of the campaign.

Here is the best bit...

I was getting over 100 downloads for my toolkit per day, thousands of likes, shares and interaction. But, downloads are pointless without these individuals buying my service unless you have strategy in place.

People only buy off people they like and trust and the same principle applies to brands and companies alike. Have a think about the last item you bought from a company and I’m not just talking about a bottle of coke because you were thirsty. I mean a car or your phone for example. Ask yourself did you like or trust the person or brand who was selling to you the item, the answer is more than likely “yes” as otherwise why on earth would you buy it?

I had already created some level of trust with my new email database through giving them my free toolkit away, but we were a new business, people did not know what we were capable of, we did not have the testimonials that other companies had to reinforce why they should buy from us.

What did I do?

I gave them something else for free, a free electronic e-book for them, focusing around the service I provide WITHOUT selling to them directly. There was a underlying sales tone that was intentionally attempting to not be enforcing. This was all delivered using email automation. Email automation tool such as Mail Chimp, for example, are free and you can set-up sequences of emails to send to people who download your free giveaway. I had 4 emails running over a 7 day period to notify my new database of the free giveaways and then create urgency through an offer that I was running to get a small discount on my service.

This urgency generated a real buzz around our service and because we had built trust and rapport with our database and the sales volumes off the back of it went through the roof! After some re-marketing with different hooks and freebies and then re-selling to those who had downloaded my toolkit I soon accumulated over 1000% ROI, which is crazy.

You can do it too.

In case you are wondering, no I don’t have a marketing background or have completed any specialist courses in Marketing. I did my research and I know my product and target market very well. It just takes some marketing nuances, digital intellect and critical thinking. From then on you will develop the logic needed to move forward.

Remember to have a unique aspect to your service or product, find a couple of granule platforms that you can measure your return and then create a tempting hook for your target market. This could be a downloadable checklist, an ebook, a free competition giveaway, a quiz, a content filled video series; there are endless options here. As long as there is a clear call to action of what you want your potential buyer to do i.e watch or download for example. There should not be conflicting messages, frequently I see ads with both website addresses and contact numbers, why? That is not what the customer is there for. Make sure there is one clear call to action and one simple step for them to take that action. We want high conversion so have no distractions, or else people will simply click back if they do not get what the ad indicated.

Once you have got their information, build that trust through sharing your expertise with them, engage with your new found mail list and when the time comes do not be afraid to create urgency and sell.

By Luke Hughes
CEO & Co-Founder
Origym

Luke is the CEO for fitness education company Origym. Luke is a fitness fanatic and loves all things health, fitness and sport. He has a particular passion for cycling and can often be found climbing the hills of the Lake District in his spare time.

Monday, March 13, 2017

The Ultimate Guide To Business Blogging

A business blog is an invaluable tool at the disposal of businesses to establish authority in their respective domains and drive more sales. 

It is however important to understand that creating a blog for your business, entails an investment of resources and therefore must be done right to provide the maximum value to your business. 

Here, I will discuss the in's and out's of business blogging and give you all the information that you require to create a successful business blog. 


What is a Business Blog? 


A business blog can be seen as a compilation of articles related to your business. It is a marketing tool that can be instrumental in driving more traffic (i.e visitors) to your website and thus help your business convert more. 


These conversions can both be in the form of getting more leads (to be used in further marketing efforts) or inducing visitors to purchase your products or signup for your services online. 


How Does a Business Blog help Drive More Conversions?


A business blog is only a tool for driving more traffic to your website. Typically a blog will direct visitors towards one or more 'landing pages' on your website. Landing pages are pages on your website that are optimised to help visitors convert. The next section speaks a little more on landing pages. 


What is a Landing Page? 


A landing page, in common parlance, can be any page on a website where a visitor arrives at. However, for the marketing point of view, a Landing Page is used to define a standalone page on your website that is optimised to direct visitors towards your intended conversion goal i.e lead generation or actual sales. 


Landing pages are basically of the following two types: 


1. Click Through Landing Pages.

2. Lead Generation Landing Pages. 

Next we will try to understand what each of these landing pages actually mean. 


1. Click Through Landing Page: The purpose of a click through landing page is to generate user interest about the product or service line on offer sufficiently enough to induce them to click through to another page on your website (which typically houses a detailed listing of your products or services).


2. Lead Generation Landing Pages: Lead generation landing pages are used to capture visitor data like name, gender and email address so that these can be used in further marketing efforts (eg email marketing). Lead generation landing pages typically offer rewards to visitors to induce them to input their data. Examples of these rewards can be a discount coupon or an ebook. 


Note that your business blogging efforts to work, you need to create one or more landing pages that are optimised to help visitors (who arrive via your business blog) to convert. 


The Dynamics of Business Blogging. 


This is how Business Blogging Works: 


1. You pull visitors to your business blog by creating content that your target audience is likely to find useful (read indispensable). This content can take various forms like articles, videos, infographics, podcasts or any combination of these. 


2. The next step is to influence these visitors to convert by directing them to one or more landing pages within your website. This is achieved by incorporating one or more 'Calls to Actions" within the blog post or in the sidebar. You get the best results when you align your 'calls to action' with the subject of your blog post. 


What Should You Blog About?


As mentioned above, the purpose of a business blog is to pull visitors by creating content that caters to your target audience. Content is thus the heart and soul of any business blog. 


One of the challenges that marketers face is finding topics to blog about. 


The best content ideas are those that focus on solving problems or provide valuable information that your target audience is not likely to find elsewhere. Relevancy is of primary importance here. 


Also, creating content aligned to a particular sales objective tends to work well. 


For example if you own a travel company which regularly organises various trekking tours in India, you could create a post on "The Best Places to Go Trekking in India" to draw in people likely to have an interest in trekking. Next incorporate a suitable call to action within the post to direct visitors towards a page within your website where they can find information on the upcoming treks organised by your company. 


Thus by creating a post that is aligned towards your objective of finding more people to sign up for your trekking tour, you increase your chances of conversion.  


Great content also helps establish your authority and project yourself as a thought leader within your Industry. 


How Often Should You Blog?


There is no simple answer to this question. However, one this is pretty clear. The more you blog, the more traffic you get. 


According to Hubspot, an important factor that "you need to consider when creating your blogging schedule is setting expectations. You might blog once a week or twice a month, and that will be ok if your posts reveal great content that engages an active audience. But make sure you publish your posts around the same time so that you create anticipation in your readers."
 
Business Blogging Tips


Here are a few tips to help you achieve better results from your business blogging adventures: 


1. Make sure that your blog has a clean interface and puts focus on your content. 


2. Use the Sidebar to your advantage. Use this space to tell visitors who you are, what you do best. 


3. Optimise your blog for search engines. That is where you get the most traffic from. 


4. Incorporate keywords relevant to your business within your blog post. This helps you attract more targeted search engine traffic. 


5. Invite industry experts to guest post on your blog. This has multiple benefits. One you find quality content. Secondly, the Industry Expect will likely share the post among his/her followers across various social media channels giving your business some great exposure. 


6. Share posts from your business blog across your social media channels. Also encourage visitors to share your content on social media. 


Thanks for your time. Happy Blogging! 

Sunday, March 12, 2017

How Does a Beginner Blogger Get Readers?

So, you’ve decided to do what millions of other people are doing – start a blog. Congratulations! I hate to burst your bubble, but since you are just getting started it is probably safe to say…you are your only reader.

Surely, your cat, your mother, and your best friend will probably check in once in a while. However, they are already familiar with your clever witticisms. You need to be sharing your words of wisdom with newer people.

How should you go about doing that? I'm glad you asked. 

Here are six ways to entice loyal blog readers.

1. Be Memorable. 


While its great to encourage visitors to share your content on the digital media, it is important to remember that there are actual conversations that take place outside of the digital realm. Not everyone use just their keyboards to chat and it is important to make sure your blog is memorable to these individuals. 

Use a domain name that people will remember; usually short and sweet is the best. If you can manage to use a keyword in the name, that is even better (for your SEO). Just be sure to use words that are easy to remember. Make it simple for people to talk about your blog.

2. Start With Five Pillar Articles

A pillar article is a tutorial style article that offers your readers valuable (read indispensable) information. The very best pillars will have at least a thousand words and offer practical advice. Try to offer unique information that your readers won’t find elsewhere. 

Why should you worry about pillar articles? The answer is simple – pillar articles never lose their appeal. They aren’t depended on time, so the information doesn’t seem outdated. More pillar articles translates into a better blog. A better blog entices a bigger audience.

3. Keep The Content Fresh. 

Write at least one article per day. Not every article should be a pillar article. Mix it all up! You can also do some videos and podcasts. 

You want new readers to know it is worth their time to come back again tomorrow. And the next day. And the next. Let them know there will be new and wonderful things happening each day.

4. Spread the Love. 

As a genius blogger, you probably hate to admit that other people have intelligent things to say too. However, instead of denying this fact, you should embrace it and use it to your advantage. Here is what you do: 

Go to Blog X (make sure its in the same niche as your blog).
Read an article and post a comment (along with a link to your blog).
Loyal readers from Blog X will read your witty repartee, be amazed by your groundbreaking thoughts, and want to read more.
Readers from Blog X will click over to your blog.
Readers from Blog X will become loyal readers of your blog too.
Repeat the process on Blog Y.
Repeat the process on Blog Z.

5. Ignite a Conversation. 

Encourage readers to comment by occasionally ending your posts with a question. Loyal readers will comment. New readers will see there are loyal readers and assume there is a good reason to stick around. Just make sure you always reply to comments; once you start a conversation, its best to keep it going!

6. Go Back to the Beginning. 

After you have completed all these steps, go back to the beginning and start over. Write more pillars. At the very least, you should be penning a pillar article every week. By the end of the year, you’ll have a very well stocked archive of useful articles.

Good luck with your blogging endeavour. I hope it’s as wonderful as you imagined it to be!

15 Health Tips For Productive Bloggers

Modern day blogging is demanding, and a professional blogger often has to spend a considerable part of his day; cramped in front of the computer and typing away at the screen.

Among other things, a blogger has, on a regular basis, to research and come up with new posts, review guest post requests (which actually is more complicated than it sounds), moderate comments, network on social media websites, promote his content and do a whole lot more. 

Now that is a lot of work!

While a blogger is preoccupied with his demanding schedule, it can be easy for him to ignore his health – something which can have severe consequences both in the short and the long run. Ill health can be a serious obstacle to productive blogging. It is therefore important for a blogger to devote attention to his heath so that he can concentrate on doing what he does best i.e blog.

Here are some health tips for bloggers to help them stay fit and active. Remember a healthy blogger is a wealthy blogger (If you’ve received an Adsense payment anytime soon, you’ll know what I mean). 

1. While blogging, always keep a bottle of water at hand and keep yourself hydrated by taking a sip every now and then.

2. Look away from the screen for at least 30 seconds for every 15-20 minutes spent before the computer. By doing so, you protect your eyes for being too strained.

3. Never compromise on a good night sleep. Sleeping for at least 7 hours every day is an absolute necessity. Sleep rejuvenates your mind and soul and helps you in being more productive.  

4. Remember to sleep early so that rise early in the morning. Put your phone out of your reach before going to bed so that sleep peacefully. 

5. Sitting for long hours before the computer on a regular basis can lead to severe back problems even at an early age. Break an extended computing session into several segments by taking a few minutes break in between. Use this break to do a little bit of ‘stretching’ or simply move about in the room.

6. Exercise daily. 30 minutes of exercise is all you need.

7. Make sure that you have a comfortable sitting arrangement.

8. Make sure that the room you work in has adequate lighting arrangements.

9. Be regular as far as your meal timings are concerned. Never skip your breakfast.

10. Practice yoga to reduce stress levels. 

11, Talk to your family members and go out with friends every now and them. This will help your mind to relax. Remember not to take any unnecessary stress. 

12. Remember too much of anything is bad. Avoid any addictions like smoking or drinking. Even consuming too much of caffeine can be bad for your health. 

13. On similar lines, avoid using headphones for extended periods of time. 

14. Monitor your blood pressure and cholesterol levels at regular intervals. 

15. A healthy diet is the best gift you can give your body. Eat lots of fruits specially seasonal ones to keep ailments at bay. 



Saturday, March 11, 2017

How Does Cricinfo Make Money? The Revenue Model of CricInfo

Founded in 1993, Cricinfo is now the World's leading Cricket website. Cricinfo's content includes news, videos and features written on the game of Cricket. Cricinfo is best known for providing an in-depth coverage of all international matches. 


The site also includes in-depth statistics on every one of the approximately 3000 international and 50,000 first-class cricketers to have played the game. Cricinfo is part of the ESPN Network since 2007. 

Have you ever wondered how Cricinfo makes money? In this post we will discuss the Revenue Model of Cricinfo. 

Revenue Model Of Cricinfo. 

Cricinfo is a free to access website. This means that you can access any of the content or stats on the website absolutely free of cost. 

Cricinfo derives all of its revenue from Advertising. Any one who has frequented the Cricinfo website would have noted banner ads on display. 

These ads are displayed either in direct partnership with the Advertiser or through an advertising network like Google. 

If you are someone who likes numbers, let me tell you that cricinfo has a thriving user community and reaches over 20 million users every month. With Advertisers ready to shell out a lot of money to tap into a user base this large, the revenues generated by Cricinfo are quite significant. 

Apart from the display ads, Cricinfo also monetizes its content using paid content discovery modules in partnership with Outbrain

Outbrain places ads in the form of links (to content on other websites) on the Cricinfo website. Every time a user clicks on an ad, the advertiser is charged at a CPC rate and this income is shared with Cricinfo based on an agreed revenue share. 

Thanks for your time. 

 
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