Sunday, August 13, 2017

Nobody Gets Everything Right First Time - Quote By Richard Branson


Here is the Tweet posted by Richard Branson:-

Sunday, August 6, 2017

Business Blogging Tips For The Smart Entreprenuer

In today's world of cut-throat competition, a business blog could be instrumental in helping you stay ahead of the pack.

More and more businesses these days are augmenting their presence online with a business blog. Blogs are helping businesses build brand awareness and create more sales.

Blogging For Business

In this article we will try to identify certain business blogging tips to help you better manage and get the most out of your business blog.

1. Create content that your targeted audience can't do without

Turn your blog into a 'must go to' resource base for your targeted audience and they'll love you for that. 

2. Keep your blog updated on a regular basis

To capture the attention of your intended audience, it is important that you keep your blog updated on a regular basis. A business blog which is left neglected could be sending out all the wrong signals about your organisation. 

3. Do not compromise on content quality

Quality content involves and engages your audience and induces them to spend more time on your blog - factors that can also positively impact your search engine optimization efforts.

4. Align your blog to your existing social media efforts

Link all your existing social media profiles to your blog. Also share updates on your blog posts with your social media audience. Sharing buttons incorporated into your blog posts allow your visitors to share your content on the social web.

5. Encourage your employees to blog

By encouraging your employees to blog you breed innovation and creative thinking. Posts by your employees help to keep your blog fresh and updated.

6. No external advertisements please!

While the prospect of earning a few extra bucks by running third-party advertisements could by alluring, you need to understand that the very purpose of creating a business blog is to promote your business and not someone else's.

I have seen quite a few business blogs running Adsense ads. Given the fact that Adsense ads are keyword targeted, some of these blogs were actually running their direct competitor's ads!

7. Moderate comments

Popular blogs attract a lot of comment spam. By moderating comments you can keep spammers at bay. However there is another more important reason for doing so.

Individuals with vested interest could be maligning your organisation by posting inappropriate (and untrue) stories within your comment section. A reader who stumbles across such comments could actually form a negative opinion in his/her mind about your organisation. It is therefore important that you moderate comments to protect your blog against any such abuse.

8. Do not over awe your audience with self promotions

While your blog serves the purpose of promoting your business, you should refrain from overdoing the promotion. Focus on creating great content (related to your business) that informs and educates the audience and potentially some of them will show interest in your business and convert.

Tip: Use your blog's sidebar to good effect to promote your business and/or its product and services.

9. Answer Questions

According to SocialMediaExaminer, "If companies will simply turn themselves into great listeners, and truly hear the questions they’re getting from their customer base, their blogging ideas will never cease and there is also a great chance that their overall blog traffic and loyalty will explode."

By responding promptly  to your audience's queries you not only increase engagement and but also create a lasting relationship with them.

10. Don't be text heavy

Don't be text heavy. Mix it all up. Videos, Podcasts, Infographics all help to keep your audience enthralled and yearning for more.

Got more business blogging tips to share? Use the comment form below.

Social Media and Business - Knowing When To Quit A Platform

With all this hue and cry on the internet about the importance of social media for businesses, it is easy to assume that every social media network out there is 'bound' to work for your business. 

However, such an assumption is a little too far fetched, and more and more businesses are finding out that even after devoting a lot of resources into social media promotions, the results are far from encouraging - to the extent that some businesses are even considering curtailing certain aspects of their promotions on the social front.

Not all businesses are comfortable with Social Media
Note : In this discussion the terms 'platform' and 'network' should be construed as synonymous. 

What Works for You is Important

There are at least 5 social media websites that are worth considering for your social media promotions. These are Facebook, Twitter, Google Plus, LinkedIn and Pinterest. While some businesses are effectively making their presence felt in each of these platforms, others are finding their social commitments a little too 'taxing' on their resources.

It is therefore important for businesses to identify those social networks that are driving them most success and 'focus' on them. Thus if a social platform fails to deliver results, it is in your best interest to quit and instead concentrate on those platforms that deliver better returns on investment.

Remember what works for you is important and not what works for others.

Knowing when to Quit a Social Network

While analysing the effectiveness of a social media network for your business, you are most likely to find yourself in one of the four situations:
1. High CTR and High Conversion Rate
2. High CTR and Low Conversion Rate
3. Low CTR and High Conversion Rate
4. Low CTR and Low Conversion Rate

CTR stands for Click Through Rate and is a measure of the number of clicks (to your website) that your social media promotions generate.

Conversion Rate is a measure of the number of people who arrived at your site via a social media website and did something that you wanted them to do (like make a purchase, sign up for further communications etc)

Let us analyse your strategy under each of the situations given above

Situation 1

Under situation 1 your CTR and conversion rate, for the social network under consideration, are both high. Its therefore in your best interest to continue with this network as the returns are justifying your investment of resources into the platform.

Situation 2

Here you enjoy a high CTR and a low conversion rate. While your promotions are generating clicks, not many people who arrive at your site via the concerned social media platform are converting. This may be due to the following two reasons.

a) Your promotions are creating unrealistic expectations.
b) Your landing pages are not optimized to aid conversion.

You can under this situation :

a) Give your promotional literature a rethink.
b) Optimise your landing pages to boost conversion.

If after taking the steps mentioned above, your position does not improve, there are two alternatives left for you. If it is merely traffic that you are after, stay put with your promotions . However, if you are looking for more customers and a certain social media platform is failing to deliver so, it is in your best interest to look for other alternatives.

Situation 3

Under this situation, there is perhaps a need to give your promotions a little boost. A high conversion rate signifies that by tweaking your promotions a little to suit your audience or by being more active, you could increase your CTR and effectively move towards situation 1.

Situation 4

Even after investing a lot of time and resources into a particular social media platform, if you find yourself in situation 4, it is a good signal that you should perhaps quit this network and start focusing on other networks that have a potential of bringing you more business and greater success.

Thanks for you time and do share with us your experience of working with different social media platforms.

Sunday, July 30, 2017

Efficient Time Management for Entrepreneurs

Entrepreneurs are busy people in general. It is vital therefore for Entrepreneurs to practice efficient time management so that their can focus on the right things and accomplish their goals even faster. There is no trick to effective time management. It just takes a lot of planning and discipline.

Here are some Time Management Tips for Entrepreneurs. 

Set Daily Goals

It is absolutely essential that you set daily goals to ensure that you are on track.  Make a list of the most important things that you need to do during the day. You do not have to buy a planner or make an elaborate hourly scheme, but you do need to make a simple list of the more important tasks at hand. 

Give Yourself Some Extra Time

It may so happen that some of the tasks on your list might take a little longer to accomplish than you had initially expected. So it is recommended that you do not formulate too tight a schedule and spare a few hours for contingencies.  Realize that success takes time and it does not occur overnight, so be patient even if your day does not go as planned.

Stop Multitasking

Although a lot of people believe in multitasking, it actually undermines our efficiency and is proven to be counter-productive.  The brain does not do well handling multiple activities at once, so it is important that you put your undivided attention to the task at hand before moving on something else.  Though this may sound counter intuitive, multitasking actually makes you less efficient and you will probably start seeing results once you stop multitasking.

Start Delegating

As a business owner, you do not have to do all of the stuff.  Since your time is valuable, you should have your employees deal with administrative tasks like handling emails, phone calls, and appointments whenever possible. Delegating some responsibilities ensure that you find time for the more important tasks at hand.

Entrepreneurship will definitely keep you busy, but efficient time management will ensure that eventually you will be able to look back at all the progress that you have made with pride and satisfaction.

How To Use P/E to Growth [PEG] Ratio To Value Stocks

In an earlier post, we had made a detailed discussion on how we can use Price-Earnings Ratio to Value Stocks.

Price Earnings Ratio (P/E Ratio) is the ratio between the Current Market Price of a Stock and its latest Earnings per Share. In other words, for any given stock, P/E ratio can be derived by dividing its Current Market Price by its latest Earnings per Share (EPS).

P/E Ratio is a great tool to determine if a stock is under or over priced relative to its listed peers or the market as a whole.

However, while the P/E tells us whether a stock is over or under valued relative to its listed peers or the overall market, it does not tell us whether the stock individually is trading above or below its fair value.

A stock might seem to be trading at a discount when compared to its listed peers, however, it might actually be trading above its intrinsic or fair value.

Price Earnings to Growth [PEG] Ratio

To value a stock, we need to compare the P/E Ratio of the firm to its growth rate in absolute terms. 

The Price-Earnings to Growth [PEG] ratio takes the P/E Ratio of a firm and compares it with its Growth Rate. Growth rate is the rate at which the firm's earnings are growing. 

For example, let us assume a firm's P/E ratio to be 15. Its earnings have grown at the rate of 10 % during the last quarter. Therefore, the firm's PEG ratio is 15 divided by 10 i.e 1.5

Using PEG Ratio to Value Stocks. 

A stock is considered to be fairly priced if its PEG Ratio is equals to One. This is because the stock price is in sync with the growth in earnings of the firm. 

Higher the growth rate, the more valuable the firm is considered.

Where the PEG ratio is greater than one, the firm is considered to be overvalued. Similarly where the PEG ratio is less than one, the firm as a whole is considered to be undervalued. 

PEG Ratio is based on the assumption that investors value growth firms more and are willing to pay a higher price for them. 

Note that while PEG ratio is a good measure of whether a particular stock is over or under valued, it is important to remember that no ratio should ever be considered in isolation to take investment decisions. We must always consider the other factors at play while taking any investment decisions. 

Saturday, July 29, 2017

15 Motivational & Inspirational Tweets of Dalai Lama

A compilation of Motivational and Inspirational Tweets of The Dalai Lama.

1. The quality of every human activity ultimately depends on our motivation.
2.  Although bringing about inner change is difficult, it is absolutely worthwhile to try. What is important is to try our best.

3. We have to cultivate a vision of a happier, more peaceful future and make the effort now to bring it about.
4. We may sometimes feel that we can’t do much as individuals, but humanity is made up of individuals; we can make a difference.
5. We have a marvellous brain, but have to use it properly. It's scientific to be sceptical, to research and experiment. An approach I admire.
6. When faced with problems, don’t lose hope. Keep up your self-confidence and don’t be too impatient to achieve quick results.
7. It is unrealistic to think that the future of humanity can be achieved through prayer or good wishes alone; what we need is to take action.
8. The gun may seem more decisive in the short term, but in the long term the power of truth is stronger.

9. Our potential for positive and negative emotions is the same, but intelligence is our special quality. Use it well; be successful and happy.
10. Being aware of a single shortcoming within yourself is far more useful than being aware of a thousand in someone else.
11. If you develop care and concern for others, you’ll develop a kind of inner strength in spite of your own difficulties and problems.
12. Affection, warm-heartedness, that makes us happy; wealth alone can’t do that.
13. Warm-heartedness gives rise to the self-confidence and inner strength that supports a calm mind.
14. We cannot change the past, but we can reshape the future. Young people have the opportunity to create a happier, better future.
15. Sometimes things go wrong; that’s normal. But we have a saying in Tibetan, ‘Nine times fail, nine times try again.

Image Source: The Washington Post

Sunday, July 9, 2017

Top 10 Quotes By Richard Branson On Twitter

Here are the top 10 quotes shared by Sir Richard Branson, founder of the Virgin Group, on the micro-blogging platform Twitter.  

1. Sometimes I think, what if this is all a dream? This excites me. I'd like to go back and plot our my life all over again - dreaming big dreams. 

2. Everyone, regardless of their sexual orientation or gender identity, has the right to be whoever they are, whatever they are.  
3. There is a lot we can learn from how the inexperienced and the innocent look at the world and navigate obstacles.  
4. Surround yourself with people that are smarter than you, give them everything that they need to grow, and your business will thrive.  

5. The only way you will truly ever live your best life, and get the most out of everyday, is to take care of yourself.  

6. Embedding purpose into your business will help it stand out, and align it with customers who have the same values.  

7. If we were all to do just one small act of kindness, then we would all create a massive groundswell of positive change. 

8. Being yourself is among the  best advice I have ever received. Yourself is always the best version of you. 

9. If you know what you want to be, then working out what you are going to do will come a lot easier and prove a lot more fulfilling.  

10. Turning points while they often come from moments of darkness, can steer us in the direction of the great light, or light-bulb moments.  

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