The Internet marketing model based on the 3C’s have the following themes central to it:
A community is defined as a group of people sharing similar likes and interests. For a community to exist there must be 'interaction' among its members.
According to Hootsuite, "Your social media community isn’t just composed of prospective buyers; it’s also full of potential advocates—the people who will spread your message beyond your reach to their own networks."
Given the fact that the Internet is content driven, content needs to be at the center of any internet marketing efforts.
Information sharing can bring people together and create trust and mutual respect.
This is where the real fun begins. The marketer now uses his new-found status among the community members to suggest products or services that might be of interest to them. He shares product ideas that can solve existing problems. He might also offer community members special discounts or freebies and inculcate in them a sense of belonging.
According to Impact, "
The Internet marketing model based on the 3C's mentioned above; if used effectively can lead to substantial benefits for the marketer. However the final results will depend upon how well the marketer is able to use the model to his advantage.
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