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Sunday, January 22, 2017

Serving Ads On Your Blog? Its Time To Create A Privacy Policy Page

If you are serving advertisements on your Blog or Website via third-party advertising services like Adsense, its high time that you create a privacy policy page on your blog. 

Why? 

Because these advertising agencies may be using web cookies to track your visitor's surfing patterns, in a bid to serve them ads based on their interests, and your visitors might have a problem with that. 


While you may argue that this is a good thing and might eventually lead to more clicks and better ad revenues for you, your visitors might consider this to be an infringement of their privacy and wish to opt out of any such tracking. 

The solution is to create a privacy policy page on your blog/website where users can find information on why their internet surfing behavior is being tracked and how they can opt out of it. 

Information you should provide on your Privacy Policy page.

 
Your privacy policy page should contain the following information. 

1. A statement that you respect your visitor's privacy. 

2. A statement that you partner with third party advertisers to display advertisements on your blog/website. Include a list of such advertisers. 

3. A statement that you incur certain costs to run a blog (domain, hosting, opportunity cost of your time etc) and that advertising helps you recover such costs and earn some reward for your efforts. (OPTIONAL) 

4. A statement that some of the advertisers (mentioned above) may be using web cookie to track and analyse their (your visitor's) surfing behaviour in a bid to serve them ads more suited to their interests. 

5. A statement that visitors not desirous of being tracked can opt-out of it. Provide links to the respective advertiser's privacy policy page where visitors can find specific information on how they can opt-out of cookies. 

6. If your advertiser is a member of the Network Advertising Initiative, you may also direct visitors to their opt-out page; which makes opting-out a lot simpler for them. 

7. A statement that your visitors may also disable cookies by following specific browser options. 

8. A disclaimer that you have no access to or control over the cookies served or information collected by the third-party advertising agencies. 

9. Other details that you find relevant.

Thanks for your time and happy blogging.

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